When two people meet and find an effective way of communicating with each other, they are aware that their relationship can develop over time and that they can grow personally and professionally by establishing a mechanism to maintain and strengthen a flow of information between them. Usually, they will both know at least one more person who could contribute with knowledge and expertise to their exchange. If a third person joins their communication system, a network is born.
This process has been analysed and conceptualised in many ways, but we’ve all experienced it in one way or another. As individuals, we find it hard to see things in a different perspective, but when we confront ourselves with other people, we can exchange important information, learn from each other and find unexpected solutions to our problems. It’s what we call - borrowing the expression from the world of computers - the Network Effect.
In today’s globalised world, ensuring effective communication is not enough: we have to learn how to harness the personal links that we establish, further these connections and create a critical mass of people who have the will, capacity and resources to change their societies for the better. This is why networking the right people around the globe is crucial.
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